Develop personality instead of SEO?

Yeah, that will work. It always amazes me when journalists write about SEO and they have no clue what they are talking about. The author of the article linked and quoted below believes that personality is more important than keywords. The key lies in what she said: keywords. You can’t just optimize a site using keyword and meta tags. It takes far more than that including compelling content, rich media, social media activity and other sites linking to you. […]